We are happy to inform you that your chapter organizes two events – one on Geneva and one in Zürich with guest speakers Toomas Kull and David Horobin (in Zürich only) (bios are below). The subject is:


Is classic Crisis Communication in today’s media landscape still as impactful as it should be? 

Reputation management challenges today

Does the classic crisis playbook still stand?

It is widely accepted that organisations now operate in a volatile and fast-evolving world. The possibility of remaining unknown, secretive and untouched by demands of ultra-transparency are a luxury afforded to the very few. 

As we approach the end of the decade... To what extent has the field of reputation management evolved? Do the classic best-practice principles of crisis communications still apply? How is the organisational crisis communication response in an incident today, different from before?

Toomas Kull will consider the evolving challenges leaders face in managing reputation (their organisation’s as well as their own), and provide recommendations on how to survive reputation-threatening scenarios.


How well you managed a crisis does not matter as only your communication will make it successful”


Date and time


13 June 2019 17:00-20:30


25 June 2019 17:00-20:30


WEF – World Economic Forum

Route de la Capite 

1223 Cologny

HWZ, Hochschule für Wirtschaft 

Lagerstrasse 5

8001 Zürich 


17:00 Opening of the Event

17:10 Presentation by Toomas Kull 

18:30 Q&A and discussion

19:00 Visit of the WEF and Networking Apéro 

17:00 Opening of the Event

17:10 Presentation by Toomas Kull
          Presentation by David Horobin

18:30 Q&A and discussion

19:00 Networking Apéro


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  • for Geneva:  not later than  June10, 2019
  • for Zurich:    not later than June 22, 2019

Please indicate if you will attend the event in Geneva or in Zurich. Thank you! 

The number of participants is limited, registration will be accepted on a fist come first serve basis!

Joining instructions will be sent to the registered participants before the event


Toomas Kull

Consultant at Cabinet Privé de Conseils (CPC), a Swiss public relations firm headquartered in Geneva.

Toomas specialises in strategic communications, and reputation and crisis management. He is experienced in supporting organisations on live issues which could impact their license to operate, as well as developing their crisis preparedness capabilities. He has advised companies internationally and across sectors including oil and gas, pharmaceuticals, and defence.

Prior to joining CPC, he worked in two London-based communications consultancies: Regester Larkin by Deloitte, a division of Deloitte specialising in crisis management and crisis communication, and Project Associates Ltd, a consultancy specialising in issues and reputation management. He started his career in the public sector, working in the European Commission and the UK’s Ministry for Business.

Toomas has a bachelor’s degree in Psychology from Royal Holloway University, and a master’s degree in Organisational Psychology from the London School of Economics. He is a member of the Chartered Institute of Public Relations (CIPR) and the International Association of Business Communicators (IABC).


David Horobin
Currently David heads Crisis Management at the Geneva Centre for Security Policy (GCSP) designing, researching and delivering contemporary crisis management courses for decision makers, leaders, researchers and specialists in the government, humanitarian and corporate sectors. From 2011-2017, he was Head of Crisis Management and Security at ICRC. Providing policy, training and operational support for 18,000 ICRC staff in 80 countries on all emergency and security related incidents. Before this, at DFID UK Government, David was Director of Operations Team (CHASE OT) and lead UK’s emergency response to major international emergencies.

Over the years, he acquired operational experience in natural and complex emergencies in Angola, Ethiopia, Rwanda, DRC, Philippines, Timor, Balkans, Iran, Afghanistan, Liberia, Japan, Asian Tsunami and global emergencies such as Ebola, H1N1
and NRBC events.The presentation will be held in English.

The Board of ASIS Switzerland Chapter is looking forward to seeing you at one of these events.